YouTube vs. The Talking Heads

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    On the other hand, KOVR 13 presents a fluid, ever-changing production with instantaneous Googled facts and streaming video. Still, the broadcasts featuring Dave and Lois continue to beat the tar out of everybody else night in and night out, and they have for a decade. What gives?

Trust Trumps Technology
“It’s called trust,” says KCRA 3’s Troshinsky. “People trust Dave and Lois. You can have all the new technology in the world, but without trust you don’t have a newscast. That will never change. Trust beats technology
every time.” But don’t confuse tradition with stagnation. Troshinsky has made a number of changes to the station, primarily in the technology realm. KCRA 3 bought a fancy helicopter and has taken the lead in broadcasting in high definition, but when Dave and Lois retire, which could be in the next few years, the station will have to adapt quickly or face serious challenges.
    “I think we will have the No. 1 rated newscasts within three years,” boldly predicts KOVR’s Cohen. “We’re the ones willing to overturn every rock to compete. What we don’t have is last night’s news being read in the morning by a bunch of Ken and Barbies. KCRA has the greatest brand system in place right now, and the last thing that Hearst-Argyle Television (which owns KCRA 3) wants is for them to make a lot of changes. We really don’t know how creative KCRA can be. We won’t know until Dave and Lois retire.”
    Without question, KOVR 13 has taken the lead in new and innovative content. That station’s No. 1 show, “Good Day Sacramento,” is not a true news show, but it handles news while using many of the same cutting-edge technologies as Burrous (who came from “Good Day Sacramento” and still appears regularly on the show). A key personality on that show, Mark S. Allen, is one of the few anchors who has a definitive vision of TV news in the future.
    “I think everybody will give the news naked,” he says, referring to the change in anchors from being passive “newsreaders” controlled by program directors to interactive partners working directly with viewers as Burrous does. “I think it will revolutionize the entire industry. There will never be such a thing as a slow news day.”

Brilliant Nightmares
Continued...

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