Partner's Note

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Architects of the Future

This month’s cover story (see “Edifice Best,” page 34) on the state of commercial architecture in the Sacramento Metro Market sheds light on great building design in a region more known for poorly planned sprawl than well-designed structures and communities.
    I learned from reading this piece that Vitruvius, a first-century architect, set forth the basic principles behind great building design: durability, utility and delight. I also noticed that the hallmark of the designs cited by some of the region’s leading architects is a fundamental respect for the needs of the community, a willingness to take risks and the ability to surpass expectations.
    Those guiding principles will prove useful as Prosper sets off on its new strategic direction to enhance the magazine and position the company as a national media organization. As previously announced, we are strengthening our senior leadership team, reorganizing our staff and launching a comprehensive plan for the development of our web-based intellectual properties to prepare for an infusion of new investment capital.
    Robert Lee Chase, chief building official for Sacramento, points out in our cover story that “greatness in commercial architecture can be distilled to a sense of place.” He goes on to stress that you can take this principle further and connect it to a vision of the future that the entire community can share.
    Ultimately, all of us — architects, designers, contractors, landlords and stakeholders as well as Prosper’s editors, sales staff, readers and business partners — are playing key roles in the development of the region as a durable, prosperous and, yes, delightful place to live and work.

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