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SARTA's Tech Tree, Part 2

From July 2006

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     Julie Burrows, Roseville’s deputy city manager and economic development director, says brainpower is the welcome mat that Roseville puts out for technology companies. SureWest, NEC and new businesses such as Sierra Logic (see Prosper, July 2005) and CustomerLink (see Prosper, Jan. 2005) call Roseville home. “We must focus on attracting talent to Roseville in order to attract technology firms,” she says.
     As do we all, tech firms and their workers like good places to live, Burrows says. One key element in this equation is education. And for this reason, Burrows and others in Roseville are excited about Sacramento State’s plans to build a campus just to the north of the city. Roseville is also working to bring an institution of higher learning to the former HP campus in the city, she added.
     Agreeing with Burrows is Michael Jacobson, Intel’s California public affairs manager. He touts Intel’s plethora of collaborations with UC Davis and Sacramento State — almost $100 million annually on such activities, he says.
     “Communities can attract companies by investing in education,” says Jacobson, adding that an entrepreneurial spirit is rippling across the region, from classrooms to the marketplace. “I run into many former Intel people who are now running their own companies.”
     When he looks at SARTA’s genealogy map, he says it “creates a feeling of pride” in how Intel has “driven innovation” from its Folsom site across Sacramento in the past 20 years. The diagram shows numerous companies with Intel connections — Cirrus Logic, KeyEye, InfoPros, and American River Ventures, to name a few.
     And while the pride may be there, it is no easy task setting up a business, and certainly Sacramento has work to do if it wants to create an embracing environment for entrepreneurship. Just ask KhiMetrics.

Workforce Concerns
Burrows cites concerns about the regional vision for the future and lack of venture capital. She worries about how Northern California’s real estate prices affect “startup or smaller firms looking to move from their home-based business and rent space or take the leap from a current employer to start a new entrepreneurial venture.”
Continued...

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