Founder's Note: July
From July 2006
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Poised To Find It
By Warren SmithProsper’s cover story, “Branding the Region” (see page 40)
makes clear that the region must define a distinct purpose, be consistent with its message and be able to deliver on its promise.
With that in mind, nurturing a budding clean-energy sector here is a strong scenario for enhancing the region. Dozens of companies are already delivering on solar products and biofuels. There is now an Energy Efficiency Center at UC Davis, Roseville is investing in a Renewable Energy Institute and McClellan’s Technology Incubator is initiating Clean Start, a program designed to accelerate clean energy ventures.
Most importantly, as Prosper’s three-part series on SARTA’s genealogy tree (see page 46) reveals, the region has the brainiacs and deep-seeded entrepreneurial spirit to adequately staff the effort. In short, I think we have a shot at something big here, for some very fundamental reasons.
You have heard me say it before: Supply and demand equal the truth. The thirst for oil in America, Asia and Africa is currently unquenchable. We’ve all read that these developing markets — as well as our own — are demanding more oil than can be extracted. If necessity is the mother of invention, then this region could be in the midst of the perfect storm. Renewables are no longer solely a technology push, but a market pull.
Once considered expensive and “kooky,” green development, until recently, meant new technologies with uncertain markets. That fringe element is now our nation’s savior, and the products that are being generated from research and development to solve the energy crisis are at our fingertips.
I applaud the Partnership for Prosperity in their effort to define the clean-energy sector and look forward to doing what I can to encourage it. As a matter of fact, I can see it now: Fuel Cell Arena, next exit.
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