Joe Zaniker, A Little Piece of His Art
From May 2006
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By K.L. Minors
A door and a few interior steps are all that separate Joe Zaniker’s professional and personal life. Soaring ceilings, saturated wall colors and large, angular windows create a flow from his home to an attached studio office. In this environment of understated and subtle affluence, works of art, large and small, provide visual punctuation marks. The vast majority of pieces are Zaniker’s own paintings created in his loft studio, accessed by an airily suspended stairway in the main house.
Zaniker, owner of Sacramento-based Graphic Focus Inc., is a project manager specializing in print management, a business that leaves no margin for error. “I’m used as a buffer between clients and the printing press,” says Zaniker. “Ultimately I’m being paid to create a physical, tangible product that looks and feels the way they’re expecting.”
With approximately 60 clients, he bills more than $1 million annually. His larger budgets run $50,000 to $80,000. With others responsible for the physical manufacturing of the printed product, attention to detail and clear communication are critical, and 10- to 16-hour days are the norm.
Happy Accident
Painting is Zaniker’s creative outlet. Lush, rolling fields, depicting the farmland on which he grew up in Wasco, Ore., appear in many of his pieces. Hearts, often positioned as the human mouth, are another key element of his work. “Hearts represent speaking love,” he states. “I work consciously to be careful about what I’m saying because I think (speech) carries great power.”
Zaniker works mainly in two mediums, traditional pastels and oil pastels over an acrylic gel.
Continued...
A door and a few interior steps are all that separate Joe Zaniker’s professional and personal life. Soaring ceilings, saturated wall colors and large, angular windows create a flow from his home to an attached studio office. In this environment of understated and subtle affluence, works of art, large and small, provide visual punctuation marks. The vast majority of pieces are Zaniker’s own paintings created in his loft studio, accessed by an airily suspended stairway in the main house.
Zaniker, owner of Sacramento-based Graphic Focus Inc., is a project manager specializing in print management, a business that leaves no margin for error. “I’m used as a buffer between clients and the printing press,” says Zaniker. “Ultimately I’m being paid to create a physical, tangible product that looks and feels the way they’re expecting.”
With approximately 60 clients, he bills more than $1 million annually. His larger budgets run $50,000 to $80,000. With others responsible for the physical manufacturing of the printed product, attention to detail and clear communication are critical, and 10- to 16-hour days are the norm.
Happy Accident
Painting is Zaniker’s creative outlet. Lush, rolling fields, depicting the farmland on which he grew up in Wasco, Ore., appear in many of his pieces. Hearts, often positioned as the human mouth, are another key element of his work. “Hearts represent speaking love,” he states. “I work consciously to be careful about what I’m saying because I think (speech) carries great power.”
Zaniker works mainly in two mediums, traditional pastels and oil pastels over an acrylic gel.
Continued...
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