Bustos Media CEO Amador Bustos
From May 2006
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The purchasing power of the U.S. Hispanic market has skyrocketed to $700 billion, according to HispanTelligence, the research arm of Hispanic Business Inc.
“Record companies and entertainers are the trailblazers,” Bustos says. “They’ll enter these markets looking for record buyers and people who go to dances to hear their favorite groups. If they draw 1,500 people without much advertising, that’s something we’ll look at.”
Bustos Media and Z-Spanish were financed with private equity and thrive on executing media-business plans. At Bustos Media’s new TV station slated for Salt Lake City, programming will be music-oriented and cross-promoted with radio stations, he says.
Hispanics made up nearly 19 percent of the population in Salt Lake City in 2000, according to estimates by the U.S. Census. Area businesses have exploded with marketing and advertising campaigns to bombard them, says Elena Viteri, Bustos Media senior marketing consultant for the Utah and Idaho markets.
“We woke up the Anglo as well as the Spanish-speaking communities,” Viteri says. “It’s becoming a monster, and I’m proud to be a part of it.”
Bustos won’t reveal revenues or where he’s going next but says he doesn’t expect to go east of Milwaukee, a city with a recent acquisition. There was no Spanish station there because most companies focused on neighboring Chicago, Bustos says.
Between serving on boards of directors for companies and trade organizations, co-founding investment firms, buying banks that bear his name and running a multimillion-dollar media empire, he finds time to run a philanthropic foundation with his wife, Rosalie Lopez-Bustos.
“You ever hear of keeping up with the Joneses?” Bustos asks. “Well, this is keeping up with the Maloofs.”
“Record companies and entertainers are the trailblazers,” Bustos says. “They’ll enter these markets looking for record buyers and people who go to dances to hear their favorite groups. If they draw 1,500 people without much advertising, that’s something we’ll look at.”
Bustos Media and Z-Spanish were financed with private equity and thrive on executing media-business plans. At Bustos Media’s new TV station slated for Salt Lake City, programming will be music-oriented and cross-promoted with radio stations, he says.
Hispanics made up nearly 19 percent of the population in Salt Lake City in 2000, according to estimates by the U.S. Census. Area businesses have exploded with marketing and advertising campaigns to bombard them, says Elena Viteri, Bustos Media senior marketing consultant for the Utah and Idaho markets.
“We woke up the Anglo as well as the Spanish-speaking communities,” Viteri says. “It’s becoming a monster, and I’m proud to be a part of it.”
Bustos won’t reveal revenues or where he’s going next but says he doesn’t expect to go east of Milwaukee, a city with a recent acquisition. There was no Spanish station there because most companies focused on neighboring Chicago, Bustos says.
Between serving on boards of directors for companies and trade organizations, co-founding investment firms, buying banks that bear his name and running a multimillion-dollar media empire, he finds time to run a philanthropic foundation with his wife, Rosalie Lopez-Bustos.
“You ever hear of keeping up with the Joneses?” Bustos asks. “Well, this is keeping up with the Maloofs.”
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