Bustos Media CEO Amador Bustos

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The Common Touch
Prosper finally cornered Bustos, who travels at least 10 nights a month and opens 100 emails a day. Unlike most top executives, Bustos doesn’t have a personal assistant. He keeps his own schedule. Technology may be his executive secretary, but his management style is face-to-face. He makes informal visits to his top management team with no strict agenda or schedule. He is not a business buzzword person, and his organizational diagrams tend to stay filed.
     He’s chairman of the board for Shari’s Berries International and serves on the board of directors for Sacramento-based American River Bankshares (Nasdaq: AMRB).
     The bank’s chief executive, David Taber, recalls courting Bustos to serve on his board. “He has a clear business head; just a smart business person with a tremendous amount of common sense,” Taber says.
     While the bank pursued him as a new board member, Bustos was entertaining
the idea of buying a local bank that already bore his name, Bank of Amador (county, that is). Unknowingly, American River Bankshares also had its eye on the bank. The coincidence materialized in 2004 when Bustos joined the board of wholly-owned subsidiary American River Bank, and the boards of both banks approved the merger. “I still ended up buying the bank,” Bustos says. “I just didn’t have to pay for it.”

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