Small-Business IT Investment
From August 2005
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To this end, web-based meeting services now replace travel, and existing contact-management software has been leveraged to enhance the custom adaptations and report generation needed for Pinnacle’s expanded sales and marketing activities.
Rely on the Proven
Like Hoffman, Sullivan is less concerned with being “leading edge” than with being able to rely on proven technologies. “We can’t risk ourservice and quality levels with game playing and experimentation,” she says, “but at the same time, we have to acknowledge that these days technology moves quickly from experimentation to maturity.”
Connecting Pinnacle’s three remote offices and mobile workforce has offered the acid test for these beliefs. “There are issues with data transfer, security, speed and access. Some of these challenges can be overcome with off-the-shelf solutions, while others (require) custom (solutions),”says Sullivan. “Deciding on the correct balance of these issues and their respective solutions, given limited personnel and resources, is critical.”
Rely on the Proven
Like Hoffman, Sullivan is less concerned with being “leading edge” than with being able to rely on proven technologies. “We can’t risk ourservice and quality levels with game playing and experimentation,” she says, “but at the same time, we have to acknowledge that these days technology moves quickly from experimentation to maturity.”
Connecting Pinnacle’s three remote offices and mobile workforce has offered the acid test for these beliefs. “There are issues with data transfer, security, speed and access. Some of these challenges can be overcome with off-the-shelf solutions, while others (require) custom (solutions),”says Sullivan. “Deciding on the correct balance of these issues and their respective solutions, given limited personnel and resources, is critical.”
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