Cornered: August
“That’s one of the reasons we encourage people to be part of us, because they can’t do it by themselves.”
The other part of his job, he says, is coaching the increasing number of companies headquartered outside of California on how to become full-time members of the Golden State business community. That means they need to go beyond opening a storefront.
Committing to Upgrading
Zaremberg says business leaders need to fully vest themselves in improving the quality of life of their customers and employees by committing their companies to upgrade educational opportunities and the transportation system, and to contribute to charities and community organizations.
And yes, to participate in the political process and try to change policies that need fixing.
“There are some companies that will always look at this and say, ‘You know, I’m here to do business. I’m not here to change the political picture of California. That’s not my job.’
“On the other hand, if you’re here for the long haul, you want to do business here and you want to be part of the community, then you will invest in the political process.”
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