Living Longer, Aging Better
From May 2005
Community Comments
Spark a community dialogue. Be the first to contribute by adding your comments.
'Baby Boomers' Face Up to Aging
- And Create a New Growth Industry
By Marti Childs and Jeff March
As kids in the ’50s and ’60s, the 78 million baby boomers were chided when they didn’t “act their age.” Now they’re unwilling to look their age.They want to retain the appearance of youth — and they’re willing to fork out big bucks and subject themselves to discomfort, even great pain, in their minds, bodies and pocketbooks.
With modern technology and practices, the procedures are most often deemed worth the cost. But, plastic surgeons and other practitioners caution, not always. Who hasn’t seen on television the victim of a makeover that went wrong and far beyond what makeup can hide?
If youth is wasted on the young, so are millions of dollars misspent on efforts to head off or smooth over the aging process.
Americans pay out an estimated $45 billion annually on anti-aging products, medical treatments and surgical procedures, according to analysis by Find/SVP (www.findsvp.com), a New York market research company.
Continued...
The Magazine
Site Links
Prosper Plus +
- Get Prosper Plus to receive e-mail alerts, special event invites, and content that interests you.
Community
- Join the Community and start participating. It's fast. It's easy. It's free.
Advertise on this site! Show your support for the Prosper Network and reach influential thought leaders and web users like yourself. Contact us to find out how.
© 2004-2007 Prosper Media, LLC. All Rights Reserved. Terms of Use | Privacy Policy
The materials on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Prosper Media, LLC.
Community Comments