Cornered: January
From January 2005
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Tracking Companies Wall Street Ignores
Virtual Research Firm, J.M. Dutton & Associates
By Robert Celaschi
Who would want stock research paid for by the very company whose shares are the subject of the analysis?Plenty of savvy, stock-market investors, says John Dutton.
In a single quarter last year, nearly 21,000 unique (individual) visitors went to the website of J.M. Dutton & Associates to download about 95,000 copies of its research reports on companies and their prospects as investments.
And that doesn’t count the people who saw the information on databases run by Bloomberg, First Call, Reuters and other financial-reporting services.
From a three-person headquarters in El Dorado Hills, Dutton runs a virtual firm of two dozen analysts scattered around the globe.
The four-year-old firm covers about 80 publicly traded companies, each one of which pays $33,000 a year for the privilege of being scrutinized. Dutton’s goal is to eventually cover 250 client companies and their shares.
Continued...
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