Founder's Note: January

Community Comments

You Are The Chosen one

By Warren Smith

Prosper chooses its audience by providing content that reflects its readership.  Sounds simple, but difficult in the doing, particularly in a region as diverse and fast growing as the Sacramento Metro Market.
    Prosper is successful if it is the eyes, ears, voice and conscience of the targeted business community and its many interests. That is the fun part of what we do and we gladly accept responsibility for being a viable and reliable source and resource for readers. We know the key to reader loyalty is trust in Prosper’s content. Mistakes happen, but over time, readers recognize the thrust of a publication, and Prosper’s balanced and honest approach will surface.
    That includes the assurance of a total separation between editorial and advertising — or, as is said in the publishing world, a clear division between “church and state.” Advertising’s job is to sell the magazine, not individual stories.  The no trade off policy stands.  It’s non negotiable.
    Stories appear because of an editorial judgment that they’re interesting, informative or “discovery” pieces that tell readers something they didn’t know. If reader’s glean from a Prosper article how they might save time, effort and money by learning from others’ successes and avoiding their mistakes and failures, then our mission is accomplished.
    In striving to meet our purpose, we keep in mind that as a publication, Prosper has a tremendous asset: access. Our writers and editors can do what most of our readers can’t — pick up the phone and connect with experts in any given field, government officials, company CEOs and community leaders.  
    We represent the readers in the questions we ask and the information we obtain.  Our job is to ask the right questions and get the answers right.  That’s why we’ve worked our way through a new and constantly expanding stable of journalists. 
Continued...

• Share
  • Digg This
  • del.icio.us
  • Newsvine
  • Facebook
  • Reddit
  • Furl It
  • !Y My Web
  • Google
• Email
• Print

Recommend This

Community Comments