Exercising Caution When Weighing Benefits of a Health Club
From January 2005
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Sacramento entrepreneurs Paul Wright and Jeff Rheault are adding a little luxury to their niche concept gym, Savvy Fitness, on Iron Point Road in Folsom. Not only does Savvy provide showers and towel services as basic offerings for about $44 a month, but also one-on-one physical therapy.
You can pay a $10 day-use fee if you don’t want to sign a month-to-month agreement. A promotion last August offered half-price membership, processing and monthly fees for the life of the membership.
Savvy Fitness has been Wright’s personal-training business since 1991. He opened the 7,000-square-foot Folsom facility with Rheault in mid-2004. Savvy also operates the small fitness center at the Serrano Country Club in El Dorado Hills, and Wright and Rheault manage the Sacramento Municipal Utility District’s Wellness Program.
“We don’t focus on physical appearance,” says Wright. “That’s just a by-product.” He also works with the University of California, Davis, Pain Management Group and receives referrals to Savvy’s Low Back Academy, which treats mainly back problems stemming from poor muscle conditioning.
Savvy also has designed a post-surgery fitness program with Save Ourselves, a nonprofit breast cancer support group, and offers massage and physical rehabilitation for cardiac and injury patients.
How Much Service Do You Need?
Most health and fitness clubs operate with specially tailored business models — volume or retention, for example — that affect how they run the club and service its members.
The Capital Athletic Club in Sacramento falls into the retention-model camp. It boasts of a limited membership that assures members “no-problem” access to equipment and classes. It has up-scale spa facilities, hosts networking events, organizes team sports and leagues and promotes corporate memberships to enhance club-member retention.
Continued...
You can pay a $10 day-use fee if you don’t want to sign a month-to-month agreement. A promotion last August offered half-price membership, processing and monthly fees for the life of the membership.
Savvy Fitness has been Wright’s personal-training business since 1991. He opened the 7,000-square-foot Folsom facility with Rheault in mid-2004. Savvy also operates the small fitness center at the Serrano Country Club in El Dorado Hills, and Wright and Rheault manage the Sacramento Municipal Utility District’s Wellness Program.
“We don’t focus on physical appearance,” says Wright. “That’s just a by-product.” He also works with the University of California, Davis, Pain Management Group and receives referrals to Savvy’s Low Back Academy, which treats mainly back problems stemming from poor muscle conditioning.
Savvy also has designed a post-surgery fitness program with Save Ourselves, a nonprofit breast cancer support group, and offers massage and physical rehabilitation for cardiac and injury patients.
How Much Service Do You Need?
Most health and fitness clubs operate with specially tailored business models — volume or retention, for example — that affect how they run the club and service its members.
The Capital Athletic Club in Sacramento falls into the retention-model camp. It boasts of a limited membership that assures members “no-problem” access to equipment and classes. It has up-scale spa facilities, hosts networking events, organizes team sports and leagues and promotes corporate memberships to enhance club-member retention.
Continued...
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