The Quota: November
From November 2004
Community Comments
Don’t Sell Your Product,
Service — or Yourself — Short
By W. Grant Eppler
If you’re observant, you can see it everywhere: customers want more. Not only more soft and hard goods for their dollar, but more information on the products they’re buying and certainly more personal (human) service.
From the customers who ask questions of their auto mechanic and the diners who ask their waitperson what’s good on the menu, to the consumer shopping for a new appliance, customers want to know.
People are ready to buy and are looking for more information to help them select their next purchase. What a great opportunity to showcase your knowledge and craft!
At the restaurant level, a menu, by itself, can sell a patron a lunch. While a menu provides the basic choices, a waitperson, with knowledge and a modicum of selling skills, can make more sales.
Continued...
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Community Comments