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Insomnia: January 2005

By Georgene Waterman | Dated August 3, 2006

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Clarify Your Niche
Also: It's OK to Say 'No'

By Georgene Waterman

 

Question
I am the operations manager of a large chain of family-owned health clubs located throughout Northern and Southern California. We have more than 300 employees and $80 million in revenue, but our revenues have been stagnant for the past two years. One competitor in particular is taking a piece of our market share.
    At our two most recent annual strategic planning retreats, our senior team has battled over how to approach this situation. Some members of the team want to expand products and services in related areas, while others think we should stay focused on what we are doing and continue to try to take market share from new competitors. We can't seem to agree. How can we get together? What do you think is the
right strategy?

Rest Assured…
Continued...

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