Insomnia: October 2005

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More Entrepreneurial Spirit, Please; Coaching to Go the Distance

By Georgene Waterman

Question:
I work for one of the largest telecommunications companies in the Sacramento region. I have been a manager for one of the installation units for four years. My manager recently spent the weekend at a management retreat with the entire senior management team. On his return he brought us together to share some of the information from the retreat. He talked to us about how our industry was changing and that as a company we needed to be more entrepreneurial. We talked about what that meant and he asked each one of us to evaluate ourselves to see if we had these entrepreneurial capabilities. He told us that in the future this would be part of our performance evaluation. I am at a loss as to how to see if I have these capabilities. Can you help me?

Rest Assured….
All industries will need more of an entrepreneurial spirit to compete in the future. The leaders of your company are astute to identify where their creativity lies. Entrepreneurial potential ranges from "macroentrepreneurs" to "microentrepreneurs." A "high" macroentrepreneur will view his or her enterprise as a means to change the industry and become a dominant force. On the other extreme, a microentrepreneur is one who creates a business or business unit that never grows but just provides employment or income. Most people are somewhere in the middle.
     Entrepreneurs are innovative but are most likely to pursue making enhancements to already established products, services and procedures rather than seek totally new approaches. They are creative and they constantly strive to find new ways to translate their dreams into new products, markets, industries, growth heights, challenges, frontiers, expressions and insights. Your entrepreneurial style is influenced by your personality and preferences, as well as by where you feel most comfortable, happiest and most productive.
Continued...

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