Retreats: Teams of the Vine
From June 2007
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"We try to do events that speak the language of the company," says Drady. "For doctors, we might focus on red wines because they're good for the heart. For accountants, we might focus on value, tasting 'wines you can count on.' For software designers, we might focus on how all the small details of a wine come together to create the big picture, similar to pixels on a computer screen.
"The difference between what we do and what others do is that everybody participates and everybody takes home the same bottle that they made together. The real fun for me is getting people turned on to wine without the snobbery," says Drady. "Life's too short not to have a good time."
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